Our Mission

The Canadian Ornamental Horticulture Alliance (COHA) is the national voice for the largest and most significant sector of horticulture in Canada. COHA is a strategic alliance of three broadbased organizations: the Canadian Nursery Landscape Association, the Fédération Interdisciplinaire de l’Horticulture Ornementale du Québec and Flowers Canada Growers. These three organizations work together through COHA to coordinate industry action, contribute to effective public policy and speak with one voice on issues of concern to the sector as a whole. The partner organizations believe that by acting together they can have greater impact and use resources more effectively than when acting alone.

Our Vision

COHA will be recognized and respected by governments and consumers as the national voice for Canadian ornamental horticultural producers, service providers and stakeholders in the value chain. COHA will contribute to effective public policy and coordinated industry action that together position the sector for sustainable and profitable growth and a positive public image. We will promote greater use of Canadian ornamental horticultural products and services in Canada and around the world to solve environmental and economic challenges proactively and positively. COHA will provide leadership to the sector: by encouraging investment in research and innovation that leads to profitable gains in the global market; by ensuring the availability of skilled managers, scientists, designers and workers so that the sector can flourish and grow; and by encouraging the adoption of new technologies that increase productivity and quality. COHA will promote the highest standards of product and service quality and responsible production practices — standards that embrace sound environmental stewardship.

2016 Board of Directors

Michael Murray (Murray’s Horticultural Services)

Vice President

Christian Brunet (Hydralis Inc)

Secretary and Treasurer
David Captein (Blue Magic Greenhouses)

Andrew Kuyvenhoven (Kuyvenhoven Greenhouses Inc.)

Vic Krahn (Lakeshore Tree Farms Ltd.)
Paul Poisson (Derco horticulture)

James Farrar, Administrator, Canadian Ornamental Horticulture Alliance
Victor Santacruz, Executive Director, Canadian Nursery Landscape Association
Luce Daigneault, Executive Director, Fédération Interdisciplinaire de l’Horticulture Ornementale du Québec
Andrew Morse, Executive Director, Flowers Canada Growers